Quick Tips for Contractors #4
By HomeBuildR | March 2, 2010
Use video to drive traffic to your website.
Here’s a great tip from the guys at Brownbook on how to effectively use video to drive traffic.
Video has opened up a whole new way to present your business to prospective customers. But many business owners don’t know how to get it working for them. The biggest question is one of quality, and how good is ‘good’. Big businesses want to make an epic, and small businesses just think they do. They’re both wrong. Savvy consumers today see through glossy marketing videos. Here’s what you do: Whether you’re big or small, get a handcam, point it at the CEO or business owner, and get them to TALK about their business. Keep it short – less than 2 minutes – and avoid multiple takes. In most cases us consumers want to see you in the raw, without all that high production; we want to see you, hear you, KNOW you. Then we’ll trust you – and if we trust you we’ll buy.
FYI: Brownbook is a great resource that’s free and gets results from the search engines. You can add photos, videos and more on your company’s listing. And if you don’t have a website, you can use your Brownbook profile as your home on the web.
Topics: Quick Tips | No Comments »
Quick Tips for Contractors – Number 3
By HomeBuildR | February 4, 2010
When you are on the road, don’t call 411
Here’s a very useful tip that I use ALL the time. Instead of calling my cell phone provider to get a phone number:
I call:
1-800-GOOG-411
- It’s quick
- You can receive a text to add to your phone’s contacts
- You can even get a map showing the area around the business.
- And it’s FREE
To see other useful tips, check back often.
Quick Tips for Contractor Marketing #1 & #2
Topics: FREE Resources, Quick Tips, Time Savers | No Comments »
Drive Traffic To Your Website – What Contractors and Small Business Owners Must Know
By HomeBuildR | February 3, 2010
Gone are the days where having a website guaranteed new clients.
The combination of various factors attribute to your website’s decreased visibility.
- Fresh content
- Search Engine Optimization (SEO)
- Saturation
While these terms may seem “Greek” to most small business owners, once explained they are really quite simple to comprehend. Read the rest of this entry »
Topics: Advice, Articles, Contractor Marketing, Website Traffic | 1 Comment »
Local Search – It’s How Your Business Is Found
By HomeBuildR | February 1, 2010
Local Search – What is it?
There has been a recent trend with all of the major search engines, that you need to take advantage of now. That trend is local search. Going back as recently as 8 months ago, when searching for your company on the internet, a person would have to enter your company’s name and city in the search box. What if the customer knew you were a general contractor, but forgot your company’s name. The same sort of search would be made “general contractor sacramento”.
Local search has changed! Read the rest of this entry »
Topics: Advice, Local Search, Website Traffic, google map search | 1 Comment »
Green Marketing for Contractors
By HomeBuildR | January 29, 2010
In uncertain times, going green may be one solution to saving money and surviving. Here is a great article with a total different approach to helping your business survive. Well worth the read.
- Sustainability: Your Business’s Best Defense Against Recession … – This is a guest post by Kevin Wilhelm. Kevin is the Chair of the Seattle Chamber’s Sustainability Committee, an Advisory Board Member to the Center for Sustainable Business, and is an adjunct faculty at Antioch University-Seattle where …
Topics: Articles, Contractor Marketing, Green Marketing, Saving Money | No Comments »