A friend of mine has written an excellent article providing some aditional ways of advertising your business. Here is a list of other ways to generate new leads
- Buying space ads in e-zines
- Endorsed email blasts from affiliates
- Pop-under and popup ads on other sites
- Postcard mailings
- Direct Mail
- Magalogs – catalogs that look like magazines
- Spots in other peoples’ catalogs
- FEDEX envelopes to highly-targeted prospects from carefully selected mailing lists
- Banner ads
- Radio
- TV
- Telemarketing
- Issuing a Press Release
- Writing a Book
- Being an “Expert” on a Talk Show
- Exhibiting at Trade Shows
- Flyers distributed house-to-house or business-to-business
- Doing a custom teleseminar for another person’s email list
- Ads in magazines
- Remnant space in local newspapers, purchased at a deep discount rates
- Speaking at seminars
- Card Decks – i.e. packet of postcards that comes in the mail
- Writing magazine articles and e-zine articles
- “Buyer advocate” sites like Thomas Register and Globalspec
- Flyer inserts in newspapers, magazines or mail-order shipments (that’s called “Insert media”)
- “Lumpy Mail” – sending people interesting objects, like one guy I know who mailed out a six foot canoe paddle
You can read the entire story by clicking here.
My friend, Perry Marshal, is a world leading expert in Google AdWords. He is the author of “The Ultimate Guide to Google AdWords” and “Guerilla Marketing for Hi-Tech Sales People”. Perry has some great information on his blog PerryMarshall.com