Small businesses should notice!

I will introduce to you a technology that’s easy to use, maintain and gets results! But before we get into the details let me give you a little history.

Gone are the days, when business owners would belly up to the bar and pay a web designer to build a website.

Why? Because pretty websites don’t get you noticed!

The way business advertise and market has radically changed. Yellow pages simply don’t work. Can I hear an Amen, bothers and sisters?

Brochure sites are dead. What do I mean by a “brochure site?”  Most websites built are ones that I consider to be a brochure site. Nice layout, good content and pretty pictures. But like a brochure, it’s rare we redesign our company’s brochures. We see this with our suppliers, some come out with a new catalog annually, while others simply add sales sheets when a new products are added. Keeping their same ole catalog for  multiple years. We only wish the prices would remain that constant.

At least with pricing, you can print in black and white with 100s of line items per page.

The dirty little secret that seems to get no attention is…

Most websites are built by web designers with expensive programs like DreamWeaver and the likes. Any changes you would like to make requires a call back to your web design company. Which always takes time and money.

In the end, we all have heard stories from business owners that have a website and not traffic!

No traffic is a direct result of not providing fresh content for your site. Mind you there are other way’s of driving traffic to your site. PPC(Pay Per Click) advertising, article marketing, social media(FaceBook and Twitter come to mind) and others.

Which brings me to the point of this article…

The WordPress Revolution

WordPress is a widely known in the blogosphere as the number one blogging software.

WordPress has grown from a blogging platform into a fully functional CMS(Content Management System) Briefly, CMS’s separate the presentation from the content of your website. Website pages consist of a design elements such as graphics and layouts(presentation),and content: headlines, paragraphs, links and such. With CMS, you can change the entire look of a website without changing the content. CMS’s are database driven. Information is stored in a database and combined with the template or presentation layer by the CMS.

In contrast, using the services of a web designer and their high-end programs creates individual, static web pages. Each web page is a single file. Adding new pages creates more files. This has been sufficient for small “brochure type sites(< 20 pages.) Remember, brochure sites don’t get you traffic! No traffic = no new clients.

With the rapid transfer of business advertising from traditional methods(print, media, direct, etc.) to web or internet based advertising and marketing. The competition is exponentially greater than it had been even last year.

If you are not constantly updating our website you will be buried by the sandstorm of competitors and websites that do.

WordPress not only allows you to easily make changes, WordPress also allows you to automate the traffic generation to your website.

Why WordPress?

  • Easy to update
  • Over 8,000 plugins to extend and automate your website
  • It’s search engine friendly, out of the box
  • Thousands of competent developers, designers and a huge community of active members willing to help
  • It’s FREE

WordPress is revolutionizing the way websites are built. With WordPress, you too can easily update and add content to your website. I like to tell my clients, many of whom are contractors who spend the majority of the time working in the field and not on a computer…

If you can type a Word document or send an email, you too can update your website.

Why is this important? When you post new content on your website, it is possible to automate notification to 100’s of websites. But, most importantly, it tells the major search engines(Google, Yahoo, Bing and others) to come back and visit your site because, you have something new to show.

And that my friends is why the brochure type site is dead! If you are not updating your site regularly, the search engines stop visiting. When they stop visiting, your site is destined to disappear into the abyss.

WordPress has revolutionized the internet and the way websites are built. If you would like to learn more about our design services, please visit us SiteDesign.HomeBuildR.net