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Construction Marketing – Don’t Stop With The Sign
By HomeBuildR | January 27, 2010
It almost goes without saying, when you are working on a job you typically put up a sign in the front yard. Why stop with your website?
Construction Marketing 101 tells us that we need to advertise our company. We all rely on a few tools.
- Business Cards
- Truck signs
- Yellow Page Ads
- Street signs
Why? …
We do these things to promote our business! We pass out cards to acquaintances, friends, associates and other businesses.
Our company vehicles pass 100s’ of potential clients every day hoping to catch the attention of an interested buyer.
We spend good money placing our ad in the Yellow Pages. Because we know the phone company will distribute 1000s’ of directories into our local markets.
Lastly, we proudly display a yard sign in front of a home or business where we are working.
Again I ask, why?
We do these things because we want to gain exposure to our companies and the services we provide.
I’m sure some of you have heard about the power of Ophrah. A recommendation from Ophrah is a ticket to best seller list for books, your own TV show or celebrity status. Getting Ophrah’s stamp of approval produces far greater results than the time tested Good Housekeeping Seal of Approval.
We are ALL GUILTY by not promoting our company’s website.
It occurs to me, we all recognize the need to have a website. What we don’t realize, having a website doesn’t guarantee results.
The missing element is promotion!
Having a stack of business cards doesn’t gain you new clients if you don’t pass them out.
Driving your company vehicle around with out your company’s name and phone number won’t get you calls.
Then why do some of us not at least use a street sign? Yes, there are some HOA’s (Home Owner Associations) that don’t allow it. And so too, they can be costly to produce. That shouldn’t stop you. One sign can generate you new calls. One call and you are able to harvest a ROI (Return On Investment) 10 or more times.
Everything we do as business owners has to be evaluated based on our returns. Having a website and not promoting it produces no returns!
In my last article, I discussed the WordPress Revolution. WordPress is a tool to use for your own website.
- Automated traffic generation
- Ease of Use
- Ability to syndicate your content.
- and more
We need to promote our websites to get traffic!
So how do we promote our website?
We enhance what we already do. Our business cards, truck signs, yard signs and yellow pages should list your website.
We make sure our websites can be found by people searching the internet. We do this by ensuring our sites are optimized for the search engines.
We provide fresh content to keep the search engines coming back.
We syndicate our content. Let me briefly explain. we’ve all heard of the AP (Associated Press). This is a news service where all the traditional media use to capture new content. From radio, television, newspapers and the like, all rely on AP for breaking news. And here is the POWER of SYNDICATION. One person writes an article, one time, one place and literally within seconds, it is distributed to millions of potential publishers. Your company can leverage the internet to gain similar results.
We develop an ongoing conversation with our clientele. Whether it’s a customer we built a home for twenty years ago to an interested lead. We need to engage. We engage these people with two main methods:
Email marketing
Social Media
RECAP: Evaluate what’s missing with your current efforts to promote your company.
Do you even have a website?
If not, you need one to survive. ROI 10x or more in 1st year returns.
Is your website on your…
Business Cards?
Truck Signs?
Yellow Page Ads?
Street Signs?
Are you promoting your website? Or is it gathering dust in the corner?
Feel free to comment on this article. If you would like further information on our service and would like a free consultation by clicking the CALL ME NOW button on the right or by going to our contact form. Otherwise, please sign up for our email newsletter. And as a bonus, we will send you a copy of our eBook 2 Easy Steps You Can Do NOW To Generate Leads
Here’s to your success and survival!
Topics: Advice, Articles, Contractor Marketing | 2 Comments »
January 27th, 2010 at 9:08 pm
Great post! Everybody is searching on the web, makes sense to be there and be seen. Sounds pretty simple to do too. Hope the readers see the value in this post.
Thanks David!
January 28th, 2010 at 7:34 am
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