If you haven’t noticed the trends, you must be in a CAVE! Facebook has become in the most visited web site on the internet in less than 4 years!!! Did you know 91% of the Fortune 500 companies have at least one social media channel?

Watch this video!

It can be a balancing act between keeping it short and including enough information to cover all the points.

Download the Web Content Guide as a PDF

The guide includes:

1. What to do before you start writing
2. General tips on the important things to remember about paragraph structure and layout
3. A five step process for creating content
4. A template to help you step through the process

This is a FREE resource to help you with the content creation process. If you would like to read about the importance of adding fresh content to your website – No Traffic To Your Website? You Must Add Content! This was posted a few days ago to help people understand how search engines determine whether to put you on the first page or bury it.

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• New & Recurring Customers
• Search Engine Visibility

This is an IMPORTANT CONCEPT! Too often companies spend a significant amount of money on having a website built only to have it gather dust and disappear into the abyss.

There are two main reasons this occurs:

1. New competitors entering the internet. Dilution
2. The search engine (SE) placement of your website is based on the frequency of visits, among other factors. If your website doesn’t have a continual stream of new content, the search engines have no reason to visit.

A blog (a contraction of the term “web log“)[1] is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

A blog is a container for all types of different content separated into categories and tags. It allows a single piece of content to appear to a search engine multiple times. Hence, multiple instances indexed by the search engines.

Simply put, an article about a special for a new product sold in your local store can appear as:

• product + location (i.e., widgets roseville)
• product + special (discount widgets)
• product + manufacturer (manufacturer widget)
• product (widget)
• etc.

The point here is, one article (post) turns into 4 different search results.

This concept is the reason websites built like company brochures are DEAD. Blogging is a very powerful method to insure your website remains current and on top of the search engine results.

Some ideas for content for your website are:

• New products
• Safety tips
• Industry news
• Partner news
• Community events
• Completed projects
• Case studies
• Before and after’s
• Client testimonials
• Top 10 Questions (FAQ’s)
• A detailed explanation of a question
• How To Guides
• Helpful advice
• Daily Specials
• Customer of the Month
• Safety recalls
• etc.

The rest of this article will explain adding content to your WordPress enabled website. If you don’t have a WordPress or similar website, you might want to read my article “The WordPress Revolution for Small Business Owners.” Another great resource – How To Create Content For Your Website is FREE to download and provides 4 things you should know.

Static versus Dynamic Content

Most websites are a combination of static and dynamic information. Static information rarely changes. Examples of static content are: About Us, Contact Info, Services, and more. Dynamic information is constantly changing: specials, events, testimonials, projects, etc.

WordPress Pages & Posts

In WordPress, static content is handled in the Pages component. Pages are typically used in your website’s main navigation or tabs.

Dynamic information in WordPress is administered vial the Post interface. This is the blogging component of WordPress. Unlike pages, posts are displayed in the main navigation as a single tab. To navigate the blog, an additional navigation structure of categories is used.

Depending on your website’s setup, your blog tab can be named as Blog, Articles, News for a few. The navigation of your blog will typically be shown in the sidebar of your website and not in the main navigation.

“To add content to your website via the blog you will use Posts”

Key Elements of a Post

To be effective, a post must contain:

• your primary keywords (search term)
• location
• 2 – 3 paragraphs
• a picture
• multiple categories
• and, a Call To Action

Steps To Writing a Post

1. Create the Headline – The headline must include your keywords! It must be interesting. Must draw attention from your audience.Some examples…
   10 Things You Should Know About _________
   New __________ installed in __________ Home
   Incredible Savings On _____________
   _____________ Supports Our _____________ Community
   While Supplies Last __________, On Sale Now
2. Write a couple of paragraphs about your main topic, headline. Remember, short and sweet, 3-5 sentences per paragraph.
3. Finish the post with another paragraph summarizing the topic and include a CALL TO ACTION.

Pretty simple stuff!

I can’t emphasize enough, the most important part of anything you put on your website…

A CALL TO ACTION!

A call to action is what you would like your visitors to do next. This could be a:

• Call for an appointment
• Schedule an estimate
• Sign up for a newsletter
• Print a coupon
• refer your company, etc.

We have discussed the importance of having fresh content for your website, and the differences between static and dynamic content. In WordPress, Pages are static and Posts are the dynamic component to your website. Creating content to post should take no more than 15 minutes of your time. The rewards for your efforts will be increased search engine visibility and new traffic to your website.

How to post to your website is revealed in a quick video HomeBuildR.Net/Videos If you like what you have read, leave a comment below or share with your friends. Please don’t forget to sign up for our newsletter. It’s free and a great resource.

Just added: Free Downloadable Guide – How To Create Content For Your Website

One of the biggest hurdles that general contractors have to get past is the trust factor. Are we who we say we are? Will we do what we say we will do? Can we produce what we say we can produce? As a contractor we expect a total stranger to call us, schedule to meet, enter their home or business, tear something apart, then rebuild it to look awesome. That’s asking a lot from someone we just met or talked to on the phone.

That’s what it is all about in the service business – trust.

Today the property owner has ways of getting to know the contractor before ever meeting them face-to-face.

Thanks to social networks like Facebook, Linkedin, and Twitter, the general contractor can be “checked out” long before ever meeting him. Before the internet boom, you had a square box in the yellow pages, or a flyer shoved into your door as a first impression to the contractor.

Today we can look at companies and people in a different way. We can see the contractors work, comments they have posted, who they associate with – and maybe that trust can be increased a little by getting to know them better. And there is more that we can do.

In searching for the right contractor that you can trust you probably want someone near you. Wouldn’t it be great if there was a way that we could finding someone that we could trust nearby. There are ways to look up general contractors in your area. Here are a few popular sites.

Google , Yahoo, and Bing all have local search directories. Yelp is another. These local searches may help pinpoint contractors near you to help get started on your quest for the trusted contractor. Are there any other ways to finding a service business? Many more. How about the most trusted source of finding a contractor ever – Word-Of-Mouth.

That’s right, people are most comfortable getting a referral based on what their friends and family have experienced. Someone they know has already tried using the contractor and was happy with the results. Don’t have friends and family that have used a general contractor?

Example: Customer Testimonials

Maybe the contractor has a list of past customers for you to contact. Don’t be afraid to make contact with the past customers, it may help you build that trust. And in this business, trust is very important to both you and the general contractor.

What is Social Media?

Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online. Most social media services encourage discussion, feedback, voting, comments, and sharing of information from all interested parties.

It’s more of a two-way conversation, rather than a one-way broadcast like traditional media. Another unique aspect of social media is the idea of staying connected or linked to other sites, resources, and people. – Ron Jones, SearchEngineWatch.com

Why do you care?

FaceBook is the internet’s number one most visited website, exceeding Google Search. It’s rapid growth is explosive. Started in 2004 in a dorm room at Harvard, it was a way for a group of college kids to interact. Today, FaceBook is the definition of how customers are interacting with companies. It’s real time, and social. Companies can no longer dismiss it as just another time suck! Yes, I did say that Let’s face it, we all want results without wasting our time. How would you like to grow your business like this?

FaceBook allows people to connect with friends and associates on a professional and personal level.
On a personal level, you create a profile for all to see for the purposes of:

• sharing with family and friends*
• with members of special interest groups
  (small business owners, religious, hobby, sports, political, etc.)

This information can be shared with a select group of friends or everyone who stumbles upon your profile.
On a professional level, FaceBook is used to promote your company. Through advertisements, company updates, photos of your work and ongoing conversations to your connected fans.** Most importantly, it’s a tool to drive visitors to your company’s website.

3 Major Componets of FaceBook

Personal Profile – Your FaceBook Account
Groups - Network of like minded individuals sharing a common interest
Pages – Your company’s profile.

Implementation

1. Setup a FaceBook account
   • Personal email and password
   • Add a photo of yourself
   • A brief bio
   • Add info about where you went to school, your work, hobbies, etc.
   • Do you want to share this information publically or privately?
   • Do you want to be updated via email, text messaging, or when you are online?
   • Send out invites to people in your address book.
2. Setup a FaceBook Page
   • Create a business profile complete with logos, photos, contact information, etc.
   • Invite all who will help you to spread the word about your company.
   • Invite customers and associates to interact with your company by offering special discounts, event invitations, cross promotions, etc.
     Cross promotions – is a non traditional approach to expanding your company’s reach. As an example, let’s say you have a favorite hair salon or barber you frequent. Tell your friends and colleagues about their wonderful service. In turn, they will do the same.
3. Connect with Groups
   • Join other groups, this can be both professional and personal.
Note: This is not necessary to get started.

Conclusion

It’s time to embrace social media as a means to gain credibility and authority for you and your business. With active participation, you will be able to promote your company and gain new customers. Additionally, you will be able to increase your sales to existing customers by offering additional products and services that they might be aware you offer. Lastly, you will be able to expand your network to industries and other companies who’s customers would benefit from your products and services.

WARNING: Don’t let this scare you, by thinking it will take time away from your busy schedule. There are tools available to integrate with your company’s website and cell phone to make this as painless and non-techie as possible.

FaceBook is a necessary ingredient to business survival. Having a business website will not get you customers without promotion.

If you haven’t already subscribed, please do so now. We will never sell, share, trade any of the information you share with us. At any time that you wish to unsubscribe, all correspondence includes an unsubscribe link.

Download your FREE copy of 3 Components of FaceBook mind map (Adobe pdf).

The combination of various factors attribute to your website’s decreased visibility.

• Fresh content
• Search Engine Optimization (SEO)
• Saturation

While these terms may seem “Greek” to most small business owners, once explained they are really quite simple to comprehend.

To understand, you must first have an idea of the basic concept of how customers find your company on the internet. One of these methods is called Direct Traffic. This is where one of your customers enters your website into the address bar of their browser.

A web browser is a software application for retrieving, presenting, and traversing information resources on the World Wide Web. An information resource is identified by a Uniform Resource Identifier (URI) and may be a web page, image, video, or other piece of content. Hyperlinks present in resources enable users to easily navigate their browsers to related resources. Wikipedia
Common Browsers – Microsoft Internet Explorer, Firefox, Safari, Chrome, Opera, Blackberry

A second method of web site traffic is Referring Sites. A good example, is any internet Yellow Page site. A customer will search for your company and will be directed back to your website via a link.
And the third most common way is via the search engines, Organic. This method by far has the greatest potential for new clients. The 5 biggest search engines are (listed by percentage of users): Google, Yahoo, Bing, Ask, & AOL.

To rank highly on these sites, a website must be optimized. Optimization in a nutshell, is the process of catering your web pages’s information for it to be found vial the search terms commonly used by your audience (clients).
Books are written on just this topic alone. Let me give you a quick example. If you were selling “spark plugs”, a web page devoted to spark plugs would have to compete with all the major brands – Bosch, Champion, AC Delco, etc. That is only the beginning! Add to that, all of the major auto parts stores – Napa, Kraegen, Pep Boys, etc. The likelihood that your website will be on page one of the search engines is ZERO!
On the other hand, if you had a page that discussed the benefits of “Bosch BMW Spark Plugs” your chances of ranking increase. Taken one step further, what if you had a page listing all of your brands and wrote specifically about “Spark Plugs in Reno Nevada”? A number one page ranking for consumers looking to purchase a spark plug in Reno, NV would now be within reach. (This practice of targeting longer phrases to drive traffic is commonly referred to Longtail Marketing)

Search Engine Optimization allows your potential clients to find you.

Another factor that has been responsible for decreased traffic to your website is saturation. The percentage of your competitors with websites has been exponentially increasing. Added to this is the number of competitors who were once called associates. Many companies struggling to survive have added services and products that were once outsourced to companies like your own.

Critical Things You Must Do To Generate Traffic To Your Website

1. Provide Fresh Content - Every time you update your website, the search engines have a reason to come back and visit. With increased visits, you will have more pages from your website listed on the search engines. Quick question, how likely will your website be found if you are only listed once for a given search term? Versus, having 10 or more pages for an equivalent search?
   Contractors and other small businesses that work with a consistent flow of new clients have an easy means of adding multiple pages for a given search. This is accomplished by blogging or discussing a completed job in one or two paragraphs. You can read more about this tactic in the article WordPress Revolution for Small Business Owners.
   To emphasize my point, let’s just say you bought a brand new home. You move in and do nothing! The landscape quickly overgrows, the dirt and debris accumulate and very quickly your new home looks like manure.
   Are you expecting different results with your website?
2. Authority - To gain the status of an authority in any market, there must be others willing to recommend and promote your products and services. Newspaper articles, television appearances, referrals and the likes, help establish you and/or your company as an authority.
In today’s market we can not overlook the authority given by user review (Yelp, Angies List, Google reviews, etc.) and social media site (MySpace, Facebook, Twitter, etc.) Take a moment to look at any local search business listing on Google. Those companies with the most user reviews, consistently rank the highest (are displayed at the top of the list.)
3. Get your site listed!

When working with clients, I have found many to have a pretty website that is showing up on one of the major search engines, but not the others. What about all of those other potential clients that aren’t using the search engine that your website is listed?

And that is just a start! You need to have your company listed in not just the search engines, but social media sites, internet yellow directories, business directories, and with mobile search GPS and local directories.

Why is this important? Imagine for a moment, you have a stunning billboard offering a $100 dollars to anyone that calls. You’d be overwhelmed with phone calls! But is that really true? What if your billboard was on some dusty one lane road in the middle of the Arizona desert?

Same scenario, you now have 50 of the same billboards in all 50 of the top cities in the US (New York, Los Angeles, Chicago, Houston, …) What do you think your phone traffic will be like now?

Listing your company and website in multiple locations in the internet is like having those 50 billboards!
The downside, is this can be time consuming and expensive to accomplish. I know too well the time it takes to just list in one directory. For me, it takes about 5 minutes per site. And I have all the tools to get it done quickly via copy and paste, etc.

Good news, you can accomplish this yourself with patience and time. Or you can have our construction marketing agency do the work for you for an incredibly low price.
Enough of the self promotion…

Let’s recap: Your website’s traffic is constantly being eroded by increased number of competitors (Saturation)
More importantly, smarter competitors who understand the value and necessity of a holistic approach to on and off line marketing.

3 of the most important things you can do to ensure your website is being found by your potential clients

• Update your site often
• Capture reviews from your clients
• List your website in as many quality locations as possible
  WARNING: If you are selling water heaters, listing your site on a kitchen gadget sales page, won’t get you noticed BUT it will hurt you.

Be sure to visit us often for great free tips and advice on marketing your company on and offline. Sign up for FREE for our newsletter with other great tips and advice.
We are always welcome to your comments, questions and feedback. You may comment by clicking the link below.

• Sustainability: Your Business’s Best Defense Against Recession … – This is a guest post by Kevin Wilhelm. Kevin is the Chair of the Seattle Chamber’s Sustainability Committee, an Advisory Board Member to the Center for Sustainable Business, and is an adjunct faculty at Antioch University-Seattle where …

It almost goes without saying, when you are working on a job you typically put up a sign in the front yard. Why stop with your website?

Construction Marketing 101 tells us that we need to advertise our company. We all rely on a few tools.

• Business Cards
• Truck signs
• Yellow Page Ads
• Street signs

Why? …

We do these things to promote our business! We pass out cards to acquaintances, friends, associates and other businesses.

Our company vehicles pass 100s’ of potential clients every day hoping to catch the attention of an interested buyer.

We spend good money placing our ad in the Yellow Pages. Because we know the phone company will distribute 1000s’ of directories into our local markets.

Lastly, we proudly display a yard sign in front of a home or business where we are working.

Again I ask, why?

We do these things because we want to gain exposure to our companies and the services we provide.

I’m sure some of you have heard about the power of Ophrah. A recommendation from Ophrah is a ticket to best seller list for books, your own TV show or celebrity status. Getting Ophrah’s stamp of approval produces far greater results than the time tested Good Housekeeping Seal of Approval.

We are ALL GUILTY by not promoting our company’s website.

It occurs to me, we all recognize the need to have a website. What we don’t realize, having a website doesn’t guarantee results.

The missing element is promotion!

Having a stack of business cards doesn’t gain you new clients if you don’t pass them out.

Driving your company vehicle around with out your company’s name and phone number won’t get you calls.

Then why do some of us not at least use a street sign? Yes, there are some HOA’s (Home Owner Associations) that don’t allow it. And so too, they can be costly to produce. That shouldn’t stop you. One sign can generate you new calls. One call and you are able to harvest a ROI (Return On Investment) 10 or more times.

Everything we do as business owners has to be evaluated based on our returns. Having a website and not promoting it produces no returns!

In my last article, I discussed the WordPress Revolution. WordPress is a tool to use for your own website.

• Automated traffic generation
• Ease of Use
• Ability to syndicate your content.
• and more

We need to promote our websites to get traffic!

So how do we promote our website?
We enhance what we already do. Our business cards, truck signs, yard signs and yellow pages should list your website.
We make sure our websites can be found by people searching the internet. We do this by ensuring our sites are optimized for the search engines.

We provide fresh content to keep the search engines coming back.

We syndicate our content.
Let me briefly explain. we’ve all heard of the AP (Associated Press). This is a news service where all the traditional media use to capture new content. From radio, television, newspapers and the like, all rely on AP for breaking news.

And here is the POWER of SYNDICATION. One person writes an article, one time, one place and literally within seconds, it is distributed to millions of potential publishers.

Your company can leverage the internet to gain similar results.

We develop an ongoing conversation with our clientele. Whether it’s a customer we built a home for twenty years ago to an interested lead. We need to engage.

We engage these people with two main methods:

Email marketing

Social Media

RECAP: Evaluate what’s missing with your current efforts to promote your company.

Do you even have a website?
If not, you need one to survive. ROI 10x or more in 1st year returns.

Is your website on your…

Business Cards?
Truck Signs?
Yellow Page Ads?
Street Signs?

Are you promoting your website? Or is it gathering dust in the corner?

Feel free to comment on this article. If you would like further information on our service and would like a free consultation by clicking the CALL ME NOW button on the right or by going to our contact form. Otherwise, please sign up for our email newsletter. And as a bonus, we will send you a copy of our eBook 2 Easy Steps You Can Do NOW To Generate Leads

Here’s to your success and survival!

Did you know that your business is listed on Google Maps?

Did you know that unscrupulous people can hijack you map listing and Steal your customers if you don’t protect your listing? Practically every small business is listed on Google Maps. This is great. Millions of people use Google everyday and they can now use it to search for local businesses. Google has become the digital answer to the printed yellow pages for many consumers. It’s easier, faster, and can provide more information for the consumer and it also offers the merchant a very inexpensive way to promote their business. Among other things, merchants can add photos and videos. It’s almost like getting a free full page ad in the telephone book or a free commercial on TV. Sounds great! The only problem is that it is possible for anybody to hijack your Google Map Business listing if you don’t take the necessary steps to protect it. Look How Easy it is to steal your Google Map Listing For those not familiar with Google Maps, navigate to Google. (You will need to be logged into a Google account to do this) Then pick a business type and city, for example “dog grooming + your city”. Click search and the top ten listings will appear beside a Google Map at the top of the page.  If you are one of these businesses in the top ten search results you are in a very enviable position. These are the businesses that will get the most attention from potential customers. These are the businesses that customers are going to call first or investigate further to learn more about the merchant. And since these businesses are in such an enviable position, these businesses are key targets for sabotage, hijacking, or both. Here’s how the bad guys do it

Go back to your results for the above search “dog grooming + your city”. Pick a listing toward the bottom of the list that doesn’t have an associated website and click on it. To make sure you pick an appropriate listing for this demonstration click on listing that has maps.google.com to the right of it instead of a web url. When you click on the business listing, an info page for the business will launch, if not click on more info. On this info page, right beneath the phone numbers are some links. One of the links says Edit. If you click on the Edit link a new page launches and there is a white balloon with another menu for the type of edits. They are:·          Move marker·          Edit Details·          Remove place·          Flag as inappropriate The malicious editing of any one of these details could severely harm your business. If somebody moved your map place marker customers might not be able to find you. If somebody flagged your listing as inappropriate it could turn into a real nuisance. And if somebody edited your details and changed your phone number or completely remove your business listing from the map, that could be catastrophic. Stealing Your Customers

Let’s say you have a local flower shop. You have an optimized business listing and you are in the top ten search results. Now let’s assume that there is an unscrupulous florist on page 2 of the Google Map listings and nobody is calling him. All he would have to do is click on the Edit Details of your Google Map listing and change your telephone number to his. Customers would think they are calling you, but they would be calling your competition and you would be losing business.  Or a malicious competitor could just remove your listing from the map. To do this, all they would have to do is click on Remove Place and have your listing removed from the map. One might think that nobody would do this because it would be so easy to catch the culprit. After all, if they hijack a listing, there information is now on the listing and they would be easy to catch. But this isn’t the case. Peruse the Google Maps Support Group forum and you will see that this kind of behavior is rampant. So What Can You Do to Protect Yourself

Before answering that question, another question might be why does Google allows this? I can’t really speak for Google but it is my guess that Google allows this to help the public at large. Maybe there is a school or store that is closed or has moved or changed phone numbers. A good person could edit the listing and update the information for to make the map more accurate. Google probably hopes there are more good people than bad people. Google might also permit this editing because it is relatively easy to prevent the problem. All you have to do to prevent somebody from tampering with your business listing on Google Maps is claim your business. Follow the same steps described above to edit your business listing, but instead of editing, click on Claim your Business and follow the steps.  When a business map listing has been claimed, if somebody tries to hijack it they will get a message: “This listing has been claimed in Local Business Center and can only be edited by the owner”. This should prevent most hijackings and other digital vandalism. So if you haven’t claimed your business do it now. Don’t delay. Do it before somebody else claims your business listing and prevents you from claiming it. The consequences of failing to act could be dire. Also, if you claim your business you can take the steps to optimize your Google Map listing so that it appears in the top ten Google Map search results, if it isn’t already there. More information on do this can be found at my website.

Is your Google Map Listing in the top ten search results?It could be. We can help.

Al Remetch
website: http://www.MyMapInfo.com
blog: http://www.MyMapInfo.wordpress.com

Article Source: http://EzineArticles.com/?expert=Al_Remetch
http://EzineArticles.com/?Small-Business-Owners—Is-Somebody-Stealing-Your-Customers?&id=2147798

Some of you many of heard of the term SEO or Search Engine Optimization. In a nutshell, this is a process used by website designers to insure your website ranks highly with the search engines (Google, Yahoo, Bing and others).  Most consumers find your company on the internet not by entering your company’s domain, but through the search engines.

With so many of your competitors rapidly adopting the internet as a key marketing strategy for their companies, it is vitally important that you take the steps to optimize your website. Some minor tweaks will provide dramatic results.

One easy way of checking the quality of your links with Google, for example is to enter the search term “site:www.yourdomain.com” in Google’s search box. Below is an example for the website CandRPoolPlastering.com (remember to replace “yourdomain.com” with the name of your company’s website.

The results of your search will provide an indication how well your website is currently optimized. This is a good starting point to understanding how websites are indexed by the search engines. Note: I am using Google to provide the results for this example. Google is the number one search engine followed by Yahoo and Bing (formerly MSN). These search engines account for 93% of searches – comScore July 2009 U.S. Search Engine Rankings.

Let’s dig in…

1. Number of pages that are currently indexed by Google. A golden rule when it comes to websites is Content Is King! The fewer number of pages on your website, the fewer the chances are you will be found.
2. Title of the webpage. Do your titles include keywords? At the very least, you should have your location in the title of your website’s home page.
3. Description of the page. I can’t tell you how many times contractors fail to have unique descriptions for the pages on their websites. Worse, the descriptions are totally meaningless.

With this information, you can quickly tell if your website is marginally optimized for the search engines. If not, here are

3 Easy Steps To Better Search Engine Rankings

These simple steps, will help in getting your website better rankings. This is only a start!

• Insure all of your web pages have unique titles,
• include a primary keyword in your titles (what you do i.e., “pool plastering”, etc. or location i.e., “Roseville, CA)
• Add unique descriptions to all of your web pages – Use your primary keyword or phrase in the beginning of the title.

If you have designed your own web site, this will be done in the website building software. Otherwise, contact your website’s designer.

Here is a checklist for Search Engine Optimization. Thanks to the folks at Slashdot.org

Contractor Web Design Tips

SEO Checklist