Go ahead and check it out and leave a comment if you are so inclined. http://www.youtube.com/watch?v=UkSxn99uc4E

Thxs

I highly recommend this for all my friends and clients while the FREE offer remains.

Go ahead and take advantage of this limited time offer.

It can be a balancing act between keeping it short and including enough information to cover all the points.

Download the Web Content Guide as a PDF

The guide includes:

1. What to do before you start writing
2. General tips on the important things to remember about paragraph structure and layout
3. A five step process for creating content
4. A template to help you step through the process

This is a FREE resource to help you with the content creation process. If you would like to read about the importance of adding fresh content to your website – No Traffic To Your Website? You Must Add Content! This was posted a few days ago to help people understand how search engines determine whether to put you on the first page or bury it.

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When a decade ago I was faced with having to sell my services for the first time I was terrified. I hated asking for the sale and dreaded the part where my potential clients inevitably came up with objections why they couldn’t use my services.

I’ve since learned that lack of objections is not necessarily a good thing. In fact, I now welcome it when prospects tell me why they can’t do business with me.

Frankly, when a potential client shares his reasons why he or she hesitates to take advantage of my offer, to me it’s a sign of two things; one – they are interested in my services, and two – I’m getting closer to closing the deal.

But many professionals, like consultants or coaches, find “overcoming objections” and “closing” the deal stressful, unpleasant and pushy. If that’s you, I want to share with you two lessons that helped me develop a different mindset around this.

First, a “no” doesn’t always mean “no”. Often it simply means “not now” or “I don’t have enough information yet
to say yes.”

Second, you can’t “overcome” your prospect’s objections – but you can give them information and tools that allow them to make a new decision.

In my Attract Clients Like Crazy program I teach a specific process that doesn’t rely on memorizing scripts and is the most natural way to lead potential customers towards making a buying decision. (Note: my new ACLC program will be available for sale in a couple of weeks – you will love it!)

For now, if you too experience anxiety around “closing” sales here are my tested and proven responses to the top five objections your prospective clients are very likely to raise.

OBJECTION #1: I HAVE TO THINK ABOUT IT.

“I don’t blame you. Hiring a can be a big decision. Can you share with me what specific aspect of my services you are concerned about?”

“Yes, I can see how this can be a big decision. You know I found that typically my clients are initially concerned with one of the three things: is the problem important enough to solve it now, is this the right solution for your situation, can you afford the solution? Which one of those concerns you the most?”

“Hmmm… I see. Let me ask you… Let’s say we get started on this project – what are the downsides?”

OBJECTION #2: I HAVE TO TALK TO MY PARTNER ABOUT IT.

“Great. What kinds of questions do you think they might they ask?”

“Good idea. I always discuss decisions like this with my partner (or spouse). But let me ask you a question – what will you do when your partner doesn’t like the idea of us moving forward with this?”

OBJECTION #3: IT’S TOO EXPENSIVE.

“Expensive comparing to what?”

“Expensive?! What’s really expensive is your current way of thinking! It’s produced the results you have right now and I think we both already agreed that without outside perspective and help you will just keep getting harder and harder and nowhere really fast! Now, let’s looks again how we can ensure that you get a great ROI on your investment in the next 90 days and then let’s make it a top priority at the beginning of our project…”

“Yes, it’s a solid investment. I tell you what – I know this is only worthwhile if you produce solid results, right? What’s the one result you would want to be absolutely sure we could produce in the next that would have you really happy you hired me? Great! Why don’t we make this our top priority and get started right away?”

“Not really. How does this investment compare to what it’s costing you to do nothing about this problem?”

“Frankly, that’s exactly why you need me.”

OBJECTION #4: I SHOULD BE ABLE TO DO IT ON MY OWN.

“Hmmmm… how long have you been dealing with this issue? If you haven’t solved it on your own so far what makes you think you can do it now?”

“Yes, I suppose you could. But let me ask you something: when was the last time you saw (heard) of a heart surgeon performing an open heart surgery on himself?”

“With all the respect… I must disagree. If you thought you could solve this problem on your own we wouldn’t be talking right now. Tell me, how would things be different if you could rely on an unbiased opinion to give you a fresh perspective/solutions to this problem?”

OBJECTION #5: I DON’T HAVE THE TIME RIGHT NOW.

“Yes, it will take some time to address this issue. How much more time per week could you devote to other, revenue-generating activities if you could eliminate dealing with this problem on ongoing bases?”

“That’s funny; you just told me it takes you 10 hours a week to deal with this problem – wouldn’t it make sense to hire someone like myself and solve it so that you can use your time on more productive tasks?”

“Wow, if you are that busy and you are still not getting the results you want perhaps it would make sense to start the project by helping you better prioritize your activities and leverage your time more effectively?”

These are only a few examples of responses I found helpful in getting to a “yes” in negotiating a sale. Rather than trying to memorize those specific sentences I suggest you try to understand and learn the underlying concepts each of the responses is based on.

Here is what you must understand; an objection is a cover for a deeper concern. By voicing it your prospects give you an opportunity to address it and provide information to eliminate it. So quit trying to prove your point and instead ask thought-provoking questions. I think you will be pleasantly surprised by the outcomes.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
© 2000-2009 Marketing Mentors Inc. All Rights Reserved.

The author, Adam Urbanski, helps service professionals and business owners how to
attract all the new clients they want, and how to develop marketing
strategies to increase sales and profits. His website offers more how-to
articles and free tips to create a winning
marketing action plan at www.themarketingmentors.com.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The importance of online reviews, can not be emphasized enough! If you perform a local search in Google, you will find numerous examples of top performing companies in competitive markets ranking highly on the maps because of reviews.

Some of the social review sites don’t want companies to solicit reviews through bribes or other incitements. But let’s get real! There is one that I know of, begins with “Y” that will hang on to bad reviews for months, and the good reviews disappear after a month. Fair is fair. It’s hard enough to get reviews from your customers.

So, I have created a little form in which you can download and customize it for your use. I suggest if you are a one time company, like a pool builder, that you offer an incentive such as a gift card. And for those of you with ongoing relationships, like a housecleaning service, offering a 10% off your next visit is one of many good ideas.

I know this will help!

What is Social Media?

Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online. Most social media services encourage discussion, feedback, voting, comments, and sharing of information from all interested parties.

It’s more of a two-way conversation, rather than a one-way broadcast like traditional media. Another unique aspect of social media is the idea of staying connected or linked to other sites, resources, and people. – Ron Jones, SearchEngineWatch.com

Why do you care?

FaceBook is the internet’s number one most visited website, exceeding Google Search. It’s rapid growth is explosive. Started in 2004 in a dorm room at Harvard, it was a way for a group of college kids to interact. Today, FaceBook is the definition of how customers are interacting with companies. It’s real time, and social. Companies can no longer dismiss it as just another time suck! Yes, I did say that Let’s face it, we all want results without wasting our time. How would you like to grow your business like this?

FaceBook allows people to connect with friends and associates on a professional and personal level.
On a personal level, you create a profile for all to see for the purposes of:

• sharing with family and friends*
• with members of special interest groups
  (small business owners, religious, hobby, sports, political, etc.)

This information can be shared with a select group of friends or everyone who stumbles upon your profile.
On a professional level, FaceBook is used to promote your company. Through advertisements, company updates, photos of your work and ongoing conversations to your connected fans.** Most importantly, it’s a tool to drive visitors to your company’s website.

3 Major Componets of FaceBook

Personal Profile – Your FaceBook Account
Groups - Network of like minded individuals sharing a common interest
Pages – Your company’s profile.

Implementation

1. Setup a FaceBook account
   • Personal email and password
   • Add a photo of yourself
   • A brief bio
   • Add info about where you went to school, your work, hobbies, etc.
   • Do you want to share this information publically or privately?
   • Do you want to be updated via email, text messaging, or when you are online?
   • Send out invites to people in your address book.
2. Setup a FaceBook Page
   • Create a business profile complete with logos, photos, contact information, etc.
   • Invite all who will help you to spread the word about your company.
   • Invite customers and associates to interact with your company by offering special discounts, event invitations, cross promotions, etc.
     Cross promotions – is a non traditional approach to expanding your company’s reach. As an example, let’s say you have a favorite hair salon or barber you frequent. Tell your friends and colleagues about their wonderful service. In turn, they will do the same.
3. Connect with Groups
   • Join other groups, this can be both professional and personal.
Note: This is not necessary to get started.

Conclusion

It’s time to embrace social media as a means to gain credibility and authority for you and your business. With active participation, you will be able to promote your company and gain new customers. Additionally, you will be able to increase your sales to existing customers by offering additional products and services that they might be aware you offer. Lastly, you will be able to expand your network to industries and other companies who’s customers would benefit from your products and services.

WARNING: Don’t let this scare you, by thinking it will take time away from your busy schedule. There are tools available to integrate with your company’s website and cell phone to make this as painless and non-techie as possible.

FaceBook is a necessary ingredient to business survival. Having a business website will not get you customers without promotion.

If you haven’t already subscribed, please do so now. We will never sell, share, trade any of the information you share with us. At any time that you wish to unsubscribe, all correspondence includes an unsubscribe link.

Download your FREE copy of 3 Components of FaceBook mind map (Adobe pdf).

Unlike the thousands of other website out there, this series of articles will give you a layman’s overview of traffic generating principals without getting too technical. Working with contractors, I try to encapsulate information regarding online marketing, simplifing it to easily understood discussions and checklists.

What are some of the sources for you website to gain new visitors?

By clicking on the image, it will open to a larger view that is easier to read. At the end of this brief article, you can download a copy in Adobe Acrobat’s pdf format.

In this example, the shaded area is what we are all used to when it comes to marketing our small businesses. If you continue to market your company with only these, you won’t be as successful. To survive in business today, one must embrace all of the tools in our online toolbox.

In the next article. Small Business Owner’s Overview of FaceBook, we will start introducing you to individual items shown in the chart above.  Real world examples and simple steps to increasing your online presence and gaining new customers.

Signup with your email to be updated when new articles are posted and a lot of FREE Tools. If you think other friends and associates will gain valuable insights on marketing, please let them know about us.

Download your copy of the Website Traffic blueprint. FREE – no signups required. (Requires Adobe Reader)

Here’s a very useful tip that I use ALL the time. Instead of calling my cell phone provider to get a phone number:

I call:
1-800-GOOG-411

• It’s quick
• You can receive a text to add to your phone’s contacts
• You can even get a map showing the area around the business.
• And it’s FREE

To see other useful tips, check back often.
Quick Tips for Contractor Marketing #1 & #2

77 FREE SEO Tips to help you get more traffic to your website.

Over the years I have been exposed to many great resources of information on driving traffic to your website. Most of the time you have to pay for an ebook or membership in some club to this information. Well, I stumbled into this ebook that has many great ideas to get you thinking about new ways to get traffic to your website.

Some of these tips are simple and others are more advanced. Never take information like this as a “step by step” guide or must do. I recommend using this as a tool for getting new ideas for your website.

Download 77 Ways To Get Traffic Link

I wish all of you a successful and prosperous New Year.

David

74.1% of all consumers in the United States use the internet to find and locate companies – Nielsen Online

In today’s economy, if you aren’t marketing your company on the internet you are losing business to your competitors who are.

How To Get Listed, Updated or Delete Bogus Listings.

There are three main types of internet web sites

• Local Search Engines
• Online Yellow Pages
• Local Social Media

So what are these and why are they important.

Local Search Engines - Over the past year or so, all of the major search engines have made changes in the way they display the results for local businesses. They all have gotten smarter. What do I mean by smarter? When a user types in a search, for example “roofing contractor”. The search engines will not only display the top “Roofing Contractor” sites, BUT they will also provide a local listing of companies based on the searcher’s location. They are able to do this because every computer connected to the internet has an unique address or IP address. Here are some examples.

What you notice, is the IP address identifies the Country, Region, City and Zip Code (if in the USA) for any computer connected to the internet. What I haven’t shown you in the above table, is it also indicates the Longitude/Latitude. See sidebar for more information.
Here are a couple of examples from the major Search Engines.
GOOGLE – local search is combined with the rest of the internet results.

BING (formerly MSN) – does combine local search with the rest of the web like Google, but in Bing’s case, it is the first result.

YAHOO – unlike Google and Bing, does require a location keyword. This example if for the search “roofing contractor roseville ca”

Online Yellow Pages - Sites like YellowPages.com and SuperPages.com offer a typical yellow page style ad. Those listings with logos are paid listings

Lastly, Local Social Media - These sites include user submitted ratings and reviews with the listings. It is important to note, you could have bad reviews which will affect your company’s reputation. It is important to monitor your company’s online reputation! In another article, I will take you through the steps to monitoring your company’s reputation using the service Google Alerts.
For the most part, these sites all have an online submission form. Typically this takes approximately 10 to 15 minutes each to submit. Below you will find a listing of some of the top websites to list, update or delete your listings:

LOCAL SEARCH ENGINES
	Get listed on Yahoo!
GOOGLE LOCAL	Google Local Get your copy of a free report with step by step guide.
	To add a free listing on Local.com
	To add or update your listing, you need to submit to infoUSA which provides the data for MapQuest

INTERNET YELLOW PAGES
	Get a free listing.
	Add or edit your listing
	Add or edit your listing
	Claim your listing

LOCAL SOCIAL MEDIA
	To add or edit your listing
	Sign up for a free account
	Sign up for a free account
	Sign up and get listed

These are just a few of the popular sites to list your company.

In today’s economy, it is more important than ever to expand your company’s online presence. With a little bit of time on your part, you can harness the power of the internet to drive more customers to your company.

Be sure to check out our complimentary 30 page guide to getting your company listed with Google Local Business.

If you would like to have our experts list your company to all three of the top internet search engines and 7 other internet directories and local social media sites visit SiteDesign.HomeBuildR.net We provide a very affordable service to help expand your company’s presence on the internet, with or without a website.