Here’s a great tip from the guys at Brownbook on how to effectively use video to drive traffic.

Video has opened up a whole new way to present your business to prospective customers.  But many business owners don’t know how to get it working for them.  The biggest question is one of quality, and how good is ‘good’.  Big businesses want to make an epic, and small businesses just think they do.  They’re both wrong.  Savvy consumers today see through glossy marketing videos.  Here’s what you do: Whether you’re big or small, get a handcam, point it at the CEO or business owner, and get them to TALK about their business.  Keep it short – less than 2 minutes – and avoid multiple takes.  In most cases us consumers want to see you in the raw, without all that high production; we want to see you, hear you, KNOW you.  Then we’ll trust you – and if we trust you we’ll buy.

FYI: Brownbook is a great resource that’s free and gets results from the search engines. You can add photos, videos and more on your company’s listing. And if you don’t have a website, you can use your Brownbook profile as your home on the web.

In this case, the reviewer mistakenly gave a bad review to the customer because of a similarly spelled company. My customer, ABEL Garage Door, was mistaken for another contractor “ABLE Garage Door.” You might also be in a similar situation if you have a competitor in your market trying to piggy back your success. Or as in the majority of cases, we can’t please all of our customers all of the time. Especially when it comes to those “techie know it alls”, need I digress

All business owners have to take a proactive stance to make sure their reputation remains undamaged.

So the first question one has to ask is “How Do I Monitor How My Company Is Reviewed?” With the answer to this question, we can then discuss damage control.

The easy solution for monitoring your reviews on the internet is Google Alerts. With Google Alerts you can setup a notification that is sent directly to your email anytime anyone mentions your company.

Once notified of a problem, you can take steps at minimizing the damage. I found a great post in Google’s Help Center. While this advice is mainly targeting Google, it also works well with most user review type sites.

Hi Rick

I can understand your frustration. This is only my advice and it could work but no promises. First create some other accounts on review sites that Google pulls reviews from like
Yelp
Yellowbot
Tupalo
MojoPages
Judy’s Book
and ask your customers to give you some honest reviews about your business. Even if the false review still stays there it will push it down the list and people will see it is only once and not everybody.

Second have some other customers simply flag it as inappropriate with the reasons why and leave a good review on Google. Google would expect to have the business owner flag it as inappropriate and will give that little weight in the deletion on the listing but if you get a small group of people who can say this is false it will go a lot further.

It will take some time.

Let me know how it turns out.

Andy – LocalSEOInc

In particular, when it comes to a bad review on Yelp.com, as a business owner with a Yelp Business Owner’s Account, you have the ability to post a public response to a bad review. To capture your business owner’s account on Yelp go to biz.yelp.com

I hope you have found this information useful relating to damage control for handling a bad business review.

I never did explain Google Alerts. With that in mind, I will create a “Step by Step Guide to Setting Up Google Alerts” in another post.

Please feel free to leave your comments and questions below.

Thanks,

HomeBuildR

Whether you have a website or not. You are on the internet! Homeowners are increasingly turning to the internet for advice and reviews. Websites like Yelp, Angie’s List, Merchant Circle, Facebook and Twitter have become rich sources of information.

I don’t know about you, but when was the last time you flipped open the yellow pages? For me, unless I have seen of, or heard of, a particular company in my area, it is rare for me to get a number from the book.

Most consumers these days without the advice of family and friends, turn towards the internet as their primary source for research.

Which brings me back to the websites like Yelp and the others. These websites have one thing in common, they provide consumer reviews for restaurants, companies and service providers.

The chances are your construction company has a listing and you may have reviews.

Without getting into a lot of techie mumbo jumbo, you need to take the following 5 Simple Steps. In future articles, I will explain for you the merits of each service and how best to position your company.

1. Get a Gmail Account
   Gmail is a web based email service that you can sign up for free! With a Gmail account you will have access to
   • Google’s Local Business Center – Local Directory and Map functions for local searches
   • Analytics – Provides valuable information on your website’s traffic
   • and more
2. Take Charge of Your Company’s Listing on YelpYelp is rapidly becoming the premier source for user reviews and business listings on the internet.With a Yelp Business Owner’s Account, you can upload photos and logos, highlight featured services that your company provides and other useful information for your clients.A powerful feature for you, the business owner, is you can see how many times potential customers are viewing your listing.
3. MerchantCircle Provides a free listing for business owners. Here you can edit your business listing to show hours of operation, highlight services and offer coupon specials.
4. InsiderPages Simply put, another business directory with user reviews. But what I really like about this service is you can solicit, even bribe your customers into giving you a review. Unlike most review/directory sites like Yelp, who frowns on solicited reviews. InsiderPages encourages it!
5. Capture Your Twitter Username Twitter has had explosive growth even to the point that advertisers poke fun at the cliche type messages people post (called Tweets.) Well I’m not going to tell you to start Tweeting your diet. I will tell you, Twitter has an important business aspect which I will delve into in a future post. Realize too, companies like Milwaukee Tool, Porter Cable, Greenlee and others all have Twitter accounts. The important thing right now is to at least capture your username before you lose it forever.

So there you have it. 5 Simple Steps to promote your business on the internet.

Be sure to sign up for our updates in the top right hand corner of our website. We will be actively posting similar articles to help you gain more customers. In addition to the articles, we are in the process of creating step by step videos to walk you through the steps we recommend.

The last thing I want to do is overwhelm you in the techie mumbo jumbo. You will be able to accomplish these steps and many more without the need to spend the Big Bucks to have someone else do it for you. In the end, for a little bit of time and effort, you to can be well on your way to having more customers and money in your pocket.

ABOUT THE AUTHOR

David Vogel, founder of HomeBuildR, helps Residential Contractors and Small Business Owners attract more clients. Be sure to sign up for email updates and lots of free tools for your business.

NOTE: Are you looking for fresh content for your ezine or website? Feel free to reprint this article as long as it’s kept intact and unaltered (including the “about the author” info at the end), and you send a copy of your reprint or link to david@homebuildr.net